So what? who cares? why you? - Home

Thu, 02 Apr 2009 13:41:32 +0000

There's no shortage of good ideas, but investors are looking for great opportunities. It's not surprising, then, that for every 3,000 new ideas that emerge, only one will become a commercial success. Wendy Kennedy's So what? who cares? why you?® helps scientists, researchers, engineers and technology entrepreneurs discover the commercial value of their inventions and turn their good ideas into great commercial opportunities.

Well established in North America and Europe, So what? who cares? why you?® has helped individuals and organisations such as Nortel Networks, the European Space Agency and Pennsylvania State University to express an early stage idea or invention in terms that investors understand, thereby bridging the gap between scientists and researchers and the people tasked with understanding the commercial value of their discoveries.

Investors do not evaluate the quality of the science behind good ideas - they have a different set of business criteria and often can't easily see the business opportunity that new ideas represent. So what? who cares? why you?® helps inventors and innovators understand what business backers really want to know and teaches them how to turn exciting technical ideas into compelling business opportunities.

Whether you're an inventor in a lab, a researcher at an institution, a product team developing a new idea, or an entrepreneur in your basement, developing clear and compelling answers to the So what? who cares? why you?® questions will help you transform your good idea into an idea with great potential for commercialisation. And, it's the ideas with great potential that get business backers saying "YES".