Wendy Kennedy is a seasoned technology industry executive, award-winning professor, and author who has written on the subject of commercializing innovative technology ideas. She developed her trademark So what? who cares? why you?® methodology to help scientists, inventors and tech entrepreneurs articulate the commercial opportunity that great technical ideas and product innovations represent.
Best described as an “entrepreneurial professor,” Wendy has spent more than 20 years working with high-growth technology companies, universities, venture capitalists and industry associations on the commercialization of ideas.
Driven by her passion for igniting technology ideas into commercial successes and through her hands-on experience, Wendy has developed unique expertise in helping science and technology professionals bridge the gap between their brilliant discoveries and the business value those ideas represent.
So what? who cares? why you?® : The Inventor’s Commercialization Toolkit is the result of her combined experiences and is a proven methodology for managing innovation and focusing technical teams on extracting the business value of their innovations. Wendy instills the methodology, the process and her toolsets through her book, workshops, seminars, consulting, coaching and advisory engagements.
Based in Ottawa, Canada, Wendy Kennedy partners with Morgan Cradock to deliverSo what? who cares? why you?® in Australia and New Zealand.
© Morgan Cradock 2009
